Is WebP better than JPG?

For the web, usually yes — similar quality at a smaller size, plus transparency support. Keep a JPG/PNG original for software that doesn't read WebP.

Which format is best for logos?

PNG or WebP, because both preserve sharp edges and transparency. Avoid JPG for logos.

Guides · 2026-01-22

JPG vs PNG vs WebP: Which Image Format Should You Use?

A plain-English guide to choosing between JPG, PNG, and WebP — with the right pick for photos, logos, screenshots, and the web.

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Pick the wrong image format and you either get a blurry photo or a file that's 5× larger than it needs to be. Here's the simple decision guide.

The 10-second answer

Photos → JPG (or WebP for the web).
Logos, icons, anything with transparency → PNG (or WebP).
The modern web, when supported → WebP for everything.

JPG (JPEG)

The universal photo format. It uses "lossy" compression that's brilliant for the smooth gradients in real-world photos. It cannot store transparency, and repeated edits slowly degrade it. Use it for camera photos and complex imagery.

PNG

"Lossless" — it keeps every pixel exactly and supports transparency. That makes it perfect for logos, icons, screenshots, and graphics with sharp edges or text. The downside: photos saved as PNG are huge.

WebP

Google's modern format does both: lossy and lossless, with transparency, at 25–35% smaller sizes than JPG/PNG. It's supported by every current browser. The main caveat is older software that can't open it, so keep originals.

Convert and shrink in one step

Our Image Compressor outputs efficient JPEG/WebP automatically, and the Image to PDF tool bundles images into a document when you need to share them as one file.